(11 Reviews)
91% Recommended

Lori (Schams) King

La Crosse, WI
River Cruising Enthusiast

As a seasoned travel advisor specializing in river cruising, I bring a wealth of expertise and passion to help you embark on unforgettable journeys along the world's most picturesque waterways. With years of experience in curating exceptional trav...
Learn more about me.

Escorted European Experiences

I’m passionate about showing travelers the best of Europe, with a special focus on Italy, Ireland, Greece, and the UK. These destinations are close to my heart, and I believe there’s no better way to experience them than through escorted tours. One of my favorite ways to travel is on a river cruise—there's something magical about exploring smaller, charming ports while enjoying the ease of unpacking just once. It’s the perfect balance of relaxation and discovery.


Whether I’m hiking through lush landscapes or delving into local history, I always look for ways to bring adventure to my trips. I love trying new restaurants, tasting local flavors, and learning the stories behind each dish, as food is an essential part of any culture. The rich history of each destination—its landmarks, stories, and traditions—are all woven into the experience, making each trip unforgettable.

For me, travel is all about blending excitement with learning, and I thrive on helping others do the same while discovering the wonders of Europe.

My Reviews

Unforgetable Moments In Jamaica
We had a great experience with Lori King. She was very knowledgeable and eager to help with everything! More importantly, Lori knew exactly what we were looking for on our vacation and delivered it!
By  TSL  from  La Crosse, Wisconsin
Traveled to  Jamaica ~ Caribbean
I would recommend this agent to my family and friends
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Great vacation with great friends!
We have been booking vacations with Lori for the past 8-9 years and she has always found the perfect destination for our group.
By  Sherry  from  La Crosse, WI
Traveled to  Costa Rica ~ Central America
I would recommend this agent to my family and friends
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The very best memories!
Lori is an excellent travel advisor. She researches the area we want to travel to and gives us the best advise. She is always willing to answer questions and is available to help as we travel. From the initial where should we go, to airfare, to car rental, to hotel accommodations, Lori is a great resource.
By  Travelin Grandma  from  La Crosse, WI
Traveled to  Disneyland ~ California ~ USA
I would recommend this agent to my family and friends

Lori (Schams) King responded:
Thank you Nancy! I ALWAYS enjoy working with you and truly appreciate your continued patronage. Hawaii - Alaska - Mississippi River Cruise - Rocky Mountaineer - Iceland - Disneyland - Wow! Such fantastic adventures. See you soon to plan your next bucket list destination!

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Honeymooners
Lori offered expertise when my wife and I were booking our honeymoon trip to Cancun. She paired up excursions while keeping in mind that we wanted to get the most out of our resort as well. Definitely wouldn’t hesitate to book another trip or refer friends to her for travel.
By  Chris  from  Holmen, WI
Traveled to  Cancun ~ Quintana Roo ~ Mexico
I would recommend this agent to my family and friends
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Beautiful Costa Rica
Lori is easy to work with and is very responsive when asking questions. She has a vast knowledge of the places we've been as well. Super helpful!
By  LJH  from  La Crosse
Traveled to  Costa Rica ~ Central America
I would recommend this agent to my family and friends
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Go to my main profile

Destination Expert:

  • Italy
  • Switzerland
  • Ireland
  • Norway
  • Greece

Travel Specialist:

  • Escorted Tours
  • Luxury
  • River Cruises
  • Historical Sites
  • European Culture

Top Travel Partners:

  • Globus
  • Tauck
  • Insight Vacations
  • AmaWaterways
  • Avalon Waterways

Industry Affiliations:

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